Friday, May 09, 2008

Vending Basics: Mid Market Accounts

With the increasing costs, many Planet Antares vending operators have been forced to avoid locations with lesser than 100 people. One segment of this market, the honor box customer, continues to hold on. Still, as product and labor costs have risen in the recent years, even honor snack operators have begun exploring new business avenues.

One of the most obvious opportunities has been that of the ‘mid market’ accounts. This implies locations that are too small for traditional vending machines but larger than 10 to 50 person accounts that honor box operators traditionally cater to. As a Planet Antares vending operator, you can take an interest in this underserved market.

In the meantime, the honor snack market continues to be the exclusive domain of a small group of operators who have learned to survive the demands of 30 percent product shrinkage, 30 percent annual account turnover, high employee turnover and almost no means of product accountability.

Certain vending operators don’t see vending as a threat to any of honor box accounts. No vending company is interested in an account with just 18 employees. Majority of the honor box accounts have less than 50 employees. One of the keys to the honor snack business is the high account volume.

If an honor snack box is unable to fully meet the needs of an account, then you can place multiple boxes at a location. Additionally, you can call up a Planet Antares vending company to take over an account with about 80 people that want snack machines and soda machines. The owner of the honor box may be trying to diversify his business to meet the growing demands and requirements of midsize accounts.

A person who operates an honor snack business can also operate a vending route. Commonly, there is a need of vending when an account gets too big for an honor snack box, or maybe the shortages are too much to economically carry on with the boxes.

It is not easy to make a leap from an honor box to a Planet Antares glass front vending machine. There is urgent need to address the midsize accounts. Something has to be done to enable quick service of vending machines at small locations. A driver has to service 50 or more machines a day. All this indicates that there is an un-served midsized market out there which can be utilized to the advantage of a vending business.

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