Attitude Of Customers Towards Vending Machine Products
With the enhanced variety and technical innovations, automatic merchandising industry has established a better image in the eyes of the consumers. Many of the Planet Antares vending operators are grateful for this progress but they would still like to see the reputation of the vending industry improve more.By generating more confidence in the public regarding the value of money provided by Planet Antares vending machines, they will be able to charge higher prices and thus be in an advantageous position to maintain the highest level of service.
A lot of vending operators complain that customers still do not understand them. This needs to be improved upon. Many of them agree that a lot needs to be done to uplift the image of the vending industry. When it comes to buying products from a vending machine, customers have a different set of expectations. Almost half of them believe that as compared to vending machines, the retail prices in c-stores are lower. Of course, this is not true.
A number of customer hold vending products in low regard. They consider mobile catering food to be higher than vended food. It is a challenge for the vending industry to change this viewpoint in their favor.
The automatic merchandising industry doesn’t have the experience in image building and has not yet utilized the public relations as a tool for change. Planet Antares vending operators are equipped with the essential information on dealing with questions posed about potentially tricky or difficult issues, such as food contamination.
With time, the public that does not believe in purchasing food from vending machines will have to change their views. They will realize that retail prices are not lower than those of vended products found in Planet Antares vending machines. Commonly, it is the other way round. That can only be known when there is greater awareness about the cheaper rates of vending products.
Inevitably, consumers expect high quality service from every consumption channel. The credit for this goes to the performance of the competing foodservice channels. This means that it depends on the vending operators to ensure that they always offer quality services and cater to customer needs in the best possible manner.
posted by Larry Bunker @ 10:08 AM
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