Packaging for Success in Vending Machines
When a person is one the go and has little time, the product in your Antares vending machine must add comfort, convenience and ease to that person. When you think about what products will be ideal for the vending channel, you have to think of quick indulgences. These are products that make a busy person’s life easier. Below are some packaging challenges for your Antares vending operation:
· Make it cost-efficient. This should be the primary issue when thinking about vending packaging. If potential sales are estimated to be 5 percent or more of a product’s total, vending specific packaging becomes a viable option.
· Consider form and function. Confections and most beverages appear in Antares vending machines in much the same packaging as they do on the store shelf. However, many non-food products and non-traditional food products require vending specific packaging to maximize “appetite appeal” and protect against damage. Most products sold through vending machines need to be designed for a single use. This would not apply to the snacks and beverages sold in Antares vending machines. The size of these items will almost always be the same whether in a retail store or vending machines.
· A third consideration is optimizing communications on the package’s facing panel. Consumers usually cannot handle the product prior to purchase. They can’t turn it to inspect the side or back panels, which may sit obstructed from view inside the vending machine. Key information that will drive the sale must be a clearly visible on the front panel. Consumers should be able to see it through glass from two to three feet away.
In the vending environment, the package has to work both inside the machine and in the consumer’s possession. This of course is what will work in your vending business. There are a number of strategies that you can incorporate in your vending business to drive sales. Effective packaging is one thing that you can do to have a successful Antares vending business.
posted by Larry Bunker @ 4:59 AM
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