Cashless Options in Full Line Vending
Consumers love convenience, and the automatic merchandising industry isn’t about to let them down, not with all the benefits that cashless vending can offer. Telemetry solutions and electronic cash promise faster implementation of cashless options in full-line vending.
The credit and bank card readers are part of a broader movement by telemetry system providers to serve the automatic merchandising industry. Some industry veterans argue that cashless transactions aren’t the most important benefit telemetry offers; cashless systems do represent one of telemetry’s obvious consumer benefits.
For the Antares vending operator, credit and prepaid card acceptance will improve product accountability at the machine level. In addition to this it will reduce liabilities associated with cash, and also enable faster transactions. Enhanced customer convenience, meanwhile will translate into higher sales, while improved efficiencies will result in a more profitable Antares operation.
Lifestyle changes
Faster transactions have become important in light of changing consumer lifestyles. “Eating-on-the-go” has replaced the traditional at-home dining. This has made convenience of primal importance to consumers. As a result, Antares vendors, who have historically enjoyed captive audiences, have faced more competition from quick service restaurants, convenience stores and specialty retailers for on-the-go dining. Convenient payment options give these vendors a much needed tool in competing for these away from-from-home meals.
Magnetic stripe and smart card systems are not being widely used in vending machines because of their limitations. Most vendors provide these systems when requested to by an account. Credit and bank debit card systems on the hand, can be used by anyone who carries these cards, and thus making them have the potential to become standard peripherals in the Antares vending equipment. Most vending equipment manufacturers will imbed these readers in new machines on a request basis.
Higher sales
Some Antares vendors have cited that card readers will drive up sales because they will encourage consumers to spend more money. The card purchase would leave an electronic trail of what was purchased, when and by whom. This will do a lot for the vending industry.
Vending industry observers have long agreed that non vending uses for smart cards must evolve in the
posted by Larry Bunker @ 5:41 AM
0 Comments:
Post a Comment
<< Home