Advertising for your Vending Business
Once your Antares business is underway and you have reached the stage where you would require employees, there are different methods that you can use to look for these employees. The methods that you can implement are: 1) print advertising, and 2) the Internet. Most vending operators are familiar with using the print media, namely newspapers.
Most vending operators do not know how to write their classifieds ads to attract the kind of people they want. For this reason, many operators have become disillusioned about the classifieds and rely solely on word of mouth to find people. This would not be a realistic plan for you, if you want your Antares business to be successful.
Print advertising
When you think of help wanted ads, the first place that comes to mind is the daily paper. You will need to do a little home work to determine what additional publications are available in your area. Weekly newspapers are well read by people who are not anxious to relocate. Once you’ve decided where to place the ad, you will need to determine when to run it.
What does your ad tell people?
It is important that you take your time and think about what you want to say. In today’s competitive market, everyone is vying for the same set of applicants. In the ad, you will need to put anything that will distinguish your Antares operations from other operations.
Make it reader friendly
Your ad will need to stand out and should have the ability to grab the readers’ attention. There are many creative ways you can do this. Ask the publication’s sales representatives for help as they can provide suggestions for achieving maximum impact.
Internet
The advent of the internet has added a whole new dimension to the job search. People looking for jobs are using the internet, so it would be wise for you to use it to advertise for your Antares vending business.
Antares vending operators that have Internet web sites for their company should include a “jobs available” section. You never know when someone who is looking for a job will visit your site.
In these times of low employment, employers need to target their recruitment campaigns better than they have in the past. They also need to utilize as many resources as possible in getting their message out to the job seeker.
posted by Larry Bunker @ 4:34 AM
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