Planet Antares Is A SCAM

Friday, April 23, 2010

What Should Planet Antares Vending Operators Consider While Starting a Business?

The comfort, convenience and instant services offered by Planet Antares vending machines are driving more and more operators towards them. In order to become successful, operators need to offer products and services that meet customer requirements and expectations. The key elements of marketing mix are products, price, place and promotion. The first and foremost priority is given to product. Since the success or failure of your business is greatly influenced by the kind of products you offer.

What is that customers want? This is the most important question which every operator needs to ask him before taking up a vending business.

Your Target Audience: Who is your target customer? Depending on your customers, the choice of your product would vary. In case you are targeting children, you can offer toys, candy, chocolates, ice cream, snacks, video games and similar products. On the other hand if you are targeting youngsters or business class, you can offer snacks, newspaper, healthy food items etc.
Tastes and preferences: The product you offer is also influenced by the tastes and preferences of your target audience. For instance: Youngsters would love to try almost every new product that is introduced in the market. On the other hand children generally get carried away by bright and attractive products.
Competitors: Operators also need to consider their competitors before offering a product. Are there any existing operators in your locality? If yes, which products do they usually offer? How are its sales? All these aspects also need to be considered by the operator before finalizing on one product.
Location: Location is key factor that can either make or break your business. It is imperative that operators need to locate their machines in areas with huge customer foot fall. However, this customer traffic needs to be similar to their target audience. Or else there is no point in installing your machine in offices when you are vending chocolates.
Kind of machine used: Some products are perfectly suitable for particular kind of vending machine. There are various models of vending machines available in the market. Some of which are designed exclusively keeping children or youngsters in mind. So depending on the product you offer and customers you target purchase an appropriate vending machine.
Financial ability: Besides all other aspects financial ability is crucial for starting any business for that matter. Right from the choice of product to the kind of machine and the location you would like to install it, all depend upon your financial ability.

Hope these facts would be of great help to all those upcoming entrepreneurs who are keen on taking up a vending business.

Labels: planet antares, planet antares vending