Wednesday, February 24, 2010

Profit Maximisation in Vending Business

The main aim behind starting any business is to reap huge profits. How to maximize profits? This is a very common question that haunts most businessmen. Income- expenditure= Profits this is a simple equation that helps us in understanding how to arrive at profits. However making profits is not as easy as depicting in the form of a equation.

When it comes to vending business, location plays a significant role in boosting sales and thus increases profits. Operators need to be very choosing while selecting vending locations. Before finalising any location, operators need to negotiate for the best possible deal. It is a common practise to charge 10% to 30% of profits as rent for installing your vending machine. Try to fix a lower percentage by bargaining.

Installing machine in a location with maximum customer traffic is another way that can help you in maximising profits. High footfall would mean more chances of people buying from the machine. Since vending is impulsive buying, higher the customer traffic higher are the chances of increasing sales. The kind of products dispensed in the machine also influences your selection of location. For instance: if you vend candy, then choose location that has maximum number of kids. The product mix is influenced by your target customers.

Quality is another factor that influences revenue generation. Hence, it is important that you vend only fresh products in your Planet Antares machine. This will not only create goodwill among customers but also boost your sales. Another important thing to be remembered is that customers have fancy for new products. So, try to make use of this by offering latest products in your machine.

Try to keep your Planet Antares vending machines clean and in proper working condition. Since a clean and well maintained machine is highly successful in attracting customers and creating impulsive buying in them

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