The category concept in Planet Antares vending machines
Category management is a proven merchandising system that maximizes product sales from vending machines. Vending business owners can offer a wide variety of products through category management. Increased variety creates greater consumer demand as they generally find products they want. Identify the categories according to consumer tastes, preferences and product characteristics. Most popular product categories are salty snacks, gums, cookies, chocolate candies, and healthy snacks, hot and cold beverages etc.Once you recognize the product category for a particular location, the next important step is product selection under each category. Careful selection and rotation of the best selling product within a category ensures both variety and consumer interest. A vending business owner can select products considering the following three categories:
1. Core products - a few key products that deserve placement in every machine, every day.
2. Primary products - a majority of the products that change between menus but are in every machine during the menu period.
3. Flex products – these are specific product options which vary for according to location.
After the product selection, they should be allocated machine shelf space. Every product category should be represented with atleast one product facing. The number of facings also depends on the category sales and how the product fits into the shelf.
Success in category management does not come from putting products on a menu but from having right products in your Planet Antares machine and when your consumers want them. Category management will allow you to make periodic adjustments to menus in your Planet Antares vending machines, by replacing the slowest moving items with others that sell better and fast. Category management has proven to be a win-win solution to increase vending sales.
Labels: planet antares, planet antares vending
posted by Larry Bunker @ 9:44 PM
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