New Equipment Raises the Bar
The bottom line for the Antares vending operator is that the bar has been raised, as a result of the numerous advances in machine capabilities in recent years. Not only are machines more reliable and more aesthetically pleasing, they are more versatile. Operators just need to realize the improved value they can now offer their customers.
Equipment manufacturers have responded to a challenging environment with new features and capabilities.
How the bar has risen
Guaranteed product delivery has become a standard feature in Antares vending machines, making the buying experience ever more reliable. The old stereotype of the machine that fails to vend is falling by the wayside.
DEX/UCS and MBD have also become standard features, giving operators the ability to retrieve data instantaneously and at the same time to add capabilities such as remote data collection, multiple purchase transactions, cashless transactions and more.
The new machines in most product categories have more contemporary styling to improve the consumer’s buying experience. The vending machines by Antares Corporation are very stylish and very pleasing to look at. The perception of the vending bank as boring and institutional is also falling by the wayside.
Machines now meet more needs
The new Antares glass front cold drink and snack vending machines have given the operators the ability to cash in on the diversified beverage market. The vending industry has not kept pace with retail food service because older machines do not showcase enough product variety.
Plenty of progress has been made on the food front as well, particularly in machine versatility. Operators can now offer food in locations that are not large enough to support dedicated food machines.
A new definition of service
Antares operators should view the new features as integral to the quality of service they provide. The new generation of equipment has raised the bar, allowing the operator to provide a higher quality of service, which in turn, requires a higher level of commitment. To service these machines, operators need better trained route drivers and technicians. Operators who step up to the plate with new equipment deserve more respect from their customers. They should demand it.
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posted by Larry Bunker @ 2:47 AM
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