Monday, August 21, 2006

Low-Carb Vending

One of the challenges facing Antares vending operators as well as other operators is being on the cutting edge of trends. Operators faced this challenge in the ‘90s when low –fat food seemed to be everywhere. Many operators responded with vending machines stocked with low fat foods, only to find that they have remained untouched when they go back the following week.

Market research firm ACNielsen reported that more than 17% of U.S. households include someone on low-carb diet. What you would wonder as an Antares vending operator is whether this is just another flash in the pan food fad that operators shouldn’t waste a coveted vending slot on, or is this a wave of profits that operators need to ride?

The Atkins diet, which tells followers that they may eat liberal amounts of bacon, eggs, cream and other high fat products, is widely considered to be the most extreme low carb diet. The South Beach diet also touts the benefits of a low carb lifestyle.

This is a trend that has a large following, so placing low carb products in your Antares vending machines can bring in good business for you. By doing this you will be catering to this growing segment of diet group.

Soda giant Coca Cola has a low carb product, which is called Coca Cola C2. This has half the carbs of regular cola. Pepsi Cola have introduced the Pepsi Edge with 50% lower carbs than the original drink.

There is no denying that consumers are demanding low-carb options in vending. A survey that was conducted found that over 66% of vending consumers are requesting low-carb products. This is a potential profit center, which you should consider for your Antares vending business.

As a vending operator you should be aware that dieters will pay a higher price point for these products. The sales are there so price point should not be a deterrent for you. People will buy these products for their health, not for how much they cost. You should understand that price is not always the issue when understanding a customer’s needs. You just need to consider the opportunity at hand.

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