Customer Perceptions of Vending
A recent study revealed that the vending industry is losing many potential customers due to lack of consumer education. The reason for this study was to determine vending machine consumer motives for purchase decisions.
This study also examined potential areas to expand vending machine use and the general public’s awareness of new vending machine technology and products. As a Planet Antares vending operator, you need to make sure that the consumers that use your vending machines are well informed about the products that you vend as well as any technology that you may have decided to incorporate in your vending business. The recent study that was conducted came up with new findings regarding consumer perceptions on vending, which are listed below.• Motivation for vending machine purchases. Consumers stated that they buy from vending machines, mainly because of convenience and ease.
• Consumers are reluctant to make vending machine purchases mainly because of poor selection and the misconception that vending machines usually do not offer healthy options. If you have a Planet Antares snack and beverage vending machine, you need to make sure that you have the right product selection to suit the location.
• Brand recognition plays a big role in the success of your sales. Consumers expressed high brand loyalty. Consumers usually make purchases of familiar items from vending machines. Planet Antares vending machines are glass front vending machine, so a branded item would highly be visible.
• A majority of vending machine consumers are unaware of new vending machine technology. Cashless payment options appeal to the public since it makes the whole buying process more convenient. Many vending consumers are also not aware that there is a new technology that ensures product delivery.
Potential vending machine consumers are reluctant to make vending machine purchase because they believe that vending machines do not offer healthy products and that the general prices of vending machine products are on the higher side. These are all misconceptions that need to be set straight. Consumers need to understand that they can find health products in Planet Antares vending machines and that a good vending operator will not sell the snacks and beverages at higher prices than the retail market. Once consumers are aware of all this, you will find your consumer base expanding. Consumer education on vending can indeed improve vending machine consumer confidence.
posted by Larry Bunker @ 7:58 AM
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