Product Flexibility & Brand Products
When you own a vending machine like an Antares vending machine, you are free to put whatever the customer wants in your vending machine. For example, some people like Coke while others prefer Pepsi. In this case you would just need to store both brands. Consumer’s preferences vary, account by account. The more people there are in a vending location, then the more the diversity in their tastes. You cannot expect everyone to like the same products.
According to a national survey that was conducted, personal preferences for cold drinks are divided as follows: Coke 38.6%, Pepsi 27. 4%, Others 34.0%. If you provide only coke products in your Antares vending machine then that means that 61.4 % of the customers are excluded. If you keep a variety of soft drinks in your Antares vending machine, that will make all the consumers happy. Contented consumers mean repeat business for you.
Make sure that the contractor that you have engaged provides high quality, fresh merchandise. All products must be removed from your Antares vending machine on the date of expiry of freshness. This would be important for health reasons. You would not want a customer to consume something which has expired, because this might be followed by complaints and of cause a number of people avoiding your machine.
The products that you vend from your Antares vending machine must be a brand item, because they are the ones that are popular and easily recognizable. These products are usually advertised in media, so you will not need to advertise them. Just place them in your machine and the customers will purchase them. When you go for an unbranded product, it means that you will probably have to give out free samples to potential customers to introduce the product, or probably you will just need to hope that the product will sell. That is why it is advisable to vend brand products.
Keep all your customers happy by providing them with a variety of products so that they can have a wide selection. Vend only brand products from your Antares vending machine so that they are easily recognizable. When you take care of all this then you will definitely get repeat business for your vending machine which means good business.
posted by Larry Bunker @ 6:00 AM
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